Course Overview

A BA (Hons) in Sports Business is an interdisciplinary program that combines business principles with a focus on the sports industry. It covers areas such as sports marketing, event management, finance, and sports law, providing students with insights into the unique challenges and opportunities within the sports sector. The curriculum includes practical experiences, case studies, and industry partnerships, equipping graduates with the skills needed for careers in sports management, marketing, and administration. This degree prepares students to navigate the dynamic landscape of sports business and contribute to the growth and success of sports organizations.