Course Overview

A BA (Hons) in Business with Analytics combines core business concepts with data analysis techniques to inform decision-making and drive business performance. The program covers areas such as data management, statistical analysis, business intelligence, and predictive modeling. Students learn to leverage data to identify trends, enhance operational efficiency, and develop strategic insights. Through practical projects and case studies, graduates gain valuable skills in data-driven decision-making, preparing them for careers in business analytics, market research, and management roles across various industries. This degree emphasizes the importance of analytics in modern business environments.